Product description Product Description
Enjoy the latest films in a billion colours with True 4K colour and clarity on the Samsung RU7400 TV. Watch non 4k film transformed into stunning 4K. And spend less time searching and more time watching with tailored show recommendations. Experience the simple, sleek and intuitive control of everything from one remote. Energy rating A. WHAT'S IN THE BOX: Samsung RU7400 TV, Samsung Smart Control with batteries, Mini wall mount support, VESA wall mount support, user manual, power cable.
Legal Disclaimer
Product is sourced and shipped from the European Economic Area (EEA). Product is genuine original from manufacturer authorized distributors.
From the manufacturer ![- grey pixel - Samsung 55-inch RU7400 Dynamic Crystal Colour HDR Smart 4K TV](="https://m.media-amazon.com/images/S/aplus-media/vc/942d71c2-143e-430e-bcd4-583480ea789a.__CR0,0,970,300_PT0_SX970_V1___.jpg"><img decoding="async" alt="samsung tv, samsung tvs, samsung smart tv, samsung smart tvs, smart tvs, tv, television, ru7400," src="https://m.media-amazon.com/images/S/aplus-media/vc/942d71c2-143e-430e-bcd4-583480ea789a.__CR0,0,970,300_PT0_SX970_V1___.jpg" /> </img> <span class="a-expander-prompt">Read more</span> Exceptional picture quality with the Samsung RU7400 Dynamic Crystal Colour 4K TV </p>
<p class="description"> Enjoy the latest films in a billion colours with True 4K colour and clarity. Watch non 4K film transformed into stunning 4K. Spend less time searching and more time watching with tailored show recommendations. And experience the simple, sleek and intuitive control of everything from one remote. </p>
<p> A stunning viewing experience </p>
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![- grey pixel - Samsung 55-inch RU7400 Dynamic Crystal Colour HDR Smart 4K TV](="https://m.media-amazon.com/images/S/aplus-media/vc/88ea56d2-2325-4e18-b38a-fdcfe231fc36.__CR0,0,300,300_PT0_SX300_V1___.jpg"><img decoding="async" alt="samsung tv, samsung tvs, samsung smart tv, samsung smart tvs, smart tvs, tv, television, ru7400," src="https://m.media-amazon.com/images/S/aplus-media/vc/88ea56d2-2325-4e18-b38a-fdcfe231fc36.__CR0,0,300,300_PT0_SX300_V1___.jpg" /> </img></p>
<p> <img decoding="async" alt="samsung tv, samsung tvs, samsung smart tv, samsung smart tvs, smart tvs, tv, television, ru7400," src="https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/grey-pixel.gif" class="a-spacing-mini a-lazy-loaded" data-src= "- grey pixel - Samsung 55-inch RU7400 Dynamic Crystal Colour HDR Smart 4K TV - photo"){kind=tracking}
Dynamic Crystal Colour
Discover crystal clear, lifelike colour. With more than one billion colours – 64 times more than conventional UHD TVs – the Dynamic Crystal Colour display delivers picture-perfect results every time.
HDR
Watch every moment burst from the screen with High Dynamic Range technology. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled landscape scene.
The best Smart TV with the best Smart apps
Enjoy the largest collection of 4K content and all your catch-up TV apps including Apple TV, BT Sport and NOW TV apps, only on Samsung.
Smart technology
![- grey pixel - Samsung 55-inch RU7400 Dynamic Crystal Colour HDR Smart 4K TV](="https://m.media-amazon.com/images/S/aplus-media/vc/b64c32b4-cfd1-467b-b89f-0dc29162477e.__CR0,0,300,300_PT0_SX300_V1___.jpg"><img decoding="async" alt="samsung tv, samsung tvs, samsung smart tv, samsung smart tvs, smart tvs, tv, television, ru7400," src="https://m.media-amazon.com/images/S/aplus-media/vc/b64c32b4-cfd1-467b-b89f-0dc29162477e.__CR0,0,300,300_PT0_SX300_V1___.jpg" /> </img></p>
<p> <img decoding="async" alt="samsung tv, samsung tvs, samsung smart tv, samsung smart tvs, smart tvs, tv, television, ru7400," src="https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/grey-pixel.gif" class="a-spacing-mini a-lazy-loaded" data-src= "- grey pixel - Samsung 55-inch RU7400 Dynamic Crystal Colour HDR Smart 4K TV - photo"){kind=tracking}
![- grey pixel - Samsung 55-inch RU7400 Dynamic Crystal Colour HDR Smart 4K TV](="https://m.media-amazon.com/images/S/aplus-media/vc/a531a8b8-9717-428c-a0da-b1fd4295be15.__CR0,0,300,300_PT0_SX300_V1___.jpg"><img decoding="async" alt="samsung tv, samsung tvs, samsung smart tv, samsung smart tvs, smart tvs, tv, television, ru7400," src="https://m.media-amazon.com/images/S/aplus-media/vc/a531a8b8-9717-428c-a0da-b1fd4295be15.__CR0,0,300,300_PT0_SX300_V1___.jpg" /> </img></p>
<p> UHD Processor </p>
<p> Relax with a TV that adapts to give you the very best 4K picture. </p>
<p> Slim design </p>
<p> A TV designed to look elegant from any angle, with less TV and more picture. Banish messy cables from sight for a distraction-free viewing experience. </p>
<p> All your content and connected devices in one place </p>
<p> Say goodbye to multiple remotes lined up on your coffee table. Control all of your compatible devices and content with one remote control. </p>
<p> <span class="a-expander-prompt">Read more</span> </p>
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