Samsung

Samsung Electronics is relentless in our efforts to deliver innovative products and experiences that maximise user convenience and make the lives of consumers better. In 2016, we saw an increase in sales throughout Asia in addition to revenue growth across premium appliance markets in North America, Europe, and Korea. Most of all, Samsung’s market share ranked first in the US, a key market for home appliance brands. This year, we launched innovative products that shifted market paradigms, like the FamilyHub refrigerator, AddWash washing machine, and WindFree air conditioner.